“If you build it, they will come.”

We’re all familiar with the phrase from the movie Field of Dreams. But just as that movie was fiction, so too is the phrase. The more apt statement is, “If you build it, they might come.” Or, “If you build it, they better come or I’ve wasted all this money.” The fact of the matter is, you might have the best website in the world but unless people know about it, they’re not going to visit.

That’s where social media can help.

We all know how important our friends are in introducing us to new things. As a kid, I would never have tried Dr. Pepper were it not that it was my best friend’s favorite soda. The same works with adults as with kids only now we have the opportunity of having hundreds of “friends” scattered all over the world. Ok, maybe you wouldn’t want to spend a weekend trip with these friends but the the social aspect of online groups is just the same. Twitter, Facebook, LinkedIn, YouTube and other social media sites are great ways to attract friends—people of similar interests—every day and can form an important hub of any company’s marketing strategy. Read the rest of this entry »