New real estate company The Morris Group needed an identity to differentiate themselves from the crowded Connecticut/New York real estate market. They contacted Studio23 to develop a comprehensive identity including positioning statement, tagline, logo, sell-sheets and signs. The M-house became a cornerstone of the program as was the tagline, "New York Negotiations. Connecticut Charm."

How was the final identity received? Well, if you're in the neighborhood, you can see for yourself. The signs are popping up all over.