Styleworks of Union Square asked Studio23 to create a new identity, stationery system and website as professional and stylish as themselves. Studio23 rose to the challenge and created a simple and elegant identity that is changeable for various audiences and uses. The business cards, shown below, took the form of an apparel tag—a perfect metaphor for a company that helps clients look their best. The website explains the various services of the company and helps to generate new clients.

And how does the client like the new identity? Let's just say, it's a perfect fit.