After two years of being in service, StyleWorks of Union Square wanted a fresh look to their website design. The old site, while still functioning, used older photos and a richer color scheme than the fresher look the client wanted to portray. That gave Studio 23 the ability to make some upgrades to the back end as well and promote the client's social media links more prominently. The first thing we did was to install the latest version of Joomla content management system and port much of the content from the existing site.

How do you connect with potential clients when your business is all about making connections? You hire Studio 23 to design and build a website that's simple, clean, and allows you to update it and make changes easily.

The American Museum of Natural History asked Studio23 to design a website to accompany it's on-site exhibition of images from the Cassini-Huygens probe orbiting Saturn. The installation included a wealth of high-resolution images and text explaining the mission, the planet, it's moons and space photography. We at Studio23 were excited to create a site that displays the photos and the information simply and beautifully.

Ruby Sue Boutique, a small clothier, looked to Studio23 to develop a sophisticated identity that would differentiate it from other stores and could be used on bags, tags advertising and signs. Studio23 used a butterfly and frilly forms to create a look that was playful, friendly, open and inviting. Word on the street is — Ruby Sue never looked so good.

Studio 23 completes a comprehensive branding initiative for C-Suite, an executive recruiting company for the fashion industry. The initiative included logo development, Web site, print ads and direct mail marketing campaign. We were able to develop a look that was instantly identifiable yet professional in it's communication. The Web site targets the executive audience with a mix of upscale fashion photography and corporate literature. And the robust content management system allows our client to edit the content as necessary.

Studio 23 is excited to be working with Aino Education on the launch of their company and the development of their identity, website design and collateral materials. Owner Colin Greene knew he wanted an identity that was clean and simple and a website that was flexible enough that it could be changed and updated quarterly has his programs expanded. Studio 23 responded by creating a simple identity and a site that uese bold colors and lots of white space to highlight the client's text. But creating a great design is only the start.

Bitforms gallery asked Studio23 to update the design of their website by adding a host of new features, including videos and podcasts, without changing the simple, clean look of the site. Furthermore, while the content management system needed some upgrades, they didn't want to have to learn a new management system.

New real estate company The Morris Group needed an identity to differentiate themselves from the crowded Connecticut/New York real estate market. They contacted Studio23 to develop a comprehensive identity including positioning statement, tagline, logo, sell-sheets and signs. The M-house became a cornerstone of the program as was the tagline, "New York Negotiations. Connecticut Charm."

In the glittering new exhibition Gold, ancient coins, sunken treasure, trophies, jewelry, and other cultural artifacts, along with extraordinary natural specimens, tell the story of this enduring symbol of wealth and success. The museum chose Studio23 to design it's site and create interactive content elements to inform and entertain it's target audience.

Studio 23 launches ReelPowerSalons.com, a site offering free film discussion salons for its members. Aside from its free service, the site also serves as a promotional vehicle for its founder's empowerment coaching services and offers visitors a complimentary life coaching session as an incentive. A shopping cart system was employed to register members and track salons. HTML promotional emails were also deployed to generate a buzz.