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Tag identity

Jul
23
2013
Beautyterm is More Than Skin Deep Portfolio Thumbnail Image by Studio 23 | Lee Willett, Creative Director | Web Design and Development | Westchester, New York

Beautyterm is More Than Skin Deep

When startup company Beautyterm needed a brand that portrayed their core business—translation services for the beauty industry—they turned to Studio 23. We created an identity for the company that incorporated a traditional editor’s mark in a simple, elegant form. Next, we developed a brand strategy and applied it to their website, using images appropriate for […]

Jun
24
2010
A New Mark for Lewisboro Library Portfolio Thumbnail Image by Studio 23 | Lee Willett, Creative Director | Web Design and Development | Westchester, New York

A New Mark for Lewisboro Library

The Lewisboro Library is perceived as a local resource by the community it serves. The Library, in fact, is a vibrant hub of activity offering programs, internet connection, books, videos and music from any of the libraries in the Westchester Library System. In addition, the Library was embarking on a new fundraising campaign and wanted […]

Sep
12
2008
A Stylish New Look Portfolio Thumbnail Image by Studio 23 | Lee Willett, Creative Director | Web Design and Development | Westchester, New York

A Stylish New Look

Styleworks of Union Square asked Studio23 to create a new identity, stationery system and website as professional and stylish as themselves. Studio23 rose to the challenge and created a simple and elegant identity that is changeable for various audiences and uses. The business cards, shown below, took the form of an apparel tag—a perfect metaphor […]

Mar
22
2008
Signs of the Times Portfolio Thumbnail Image by Studio 23 | Lee Willett, Creative Director | Web Design and Development | Westchester, New York

Signs of the Times

New real estate company The Morris Group needed an identity to differentiate themselves from the crowded Connecticut/New York real estate market. They contacted Studio23 to develop a comprehensive identity including positioning statement, tagline, logo, sell-sheets and signs. The M-house became a cornerstone of the program as was the tagline, “New York Negotiations. Connecticut Charm.” How […]

Nov
21
2006
Ruby Sue’s New Bag Portfolio Thumbnail Image by Studio 23 | Lee Willett, Creative Director | Web Design and Development | Westchester, New York

Ruby Sue’s New Bag

Ruby Sue Boutique, a small clothier, looked to Studio 23 to develop a sophisticated identity that would differentiate it from other stores and could be used on bags, tags advertising and signs. Studio 23 used a butterfly and frilly forms to create a look that was playful, friendly, open and inviting. Word on the street […]

Aug
19
2006
C-Suite Inc. Fashion Recruiting Portfolio Thumbnail Image by Studio 23 | Lee Willett, Creative Director | Web Design and Development | Westchester, New York

C-Suite Inc. Fashion Recruiting

Studio 23 completed a comprehensive branding initiative for C-Suite Inc., an executive recruiting company for the fashion industry. The initiative included logo development, website, print ads and direct mail marketing campaign. We were able to develop a look that was instantly identifiable yet professional in it’s communication. The Web site targets the executive audience with […]

Aug
5
2006
Studio 23 Gets Reel Power Online Portfolio Thumbnail Image by Studio 23 | Lee Willett, Creative Director | Web Design and Development | Westchester, New York

Studio 23 Gets Reel Power Online

Studio 23 launches ReelPowerSalons.com, a site offering free film discussion salons for its members. Aside from its free service, the site also serves as a promotional vehicle for its founder’s empowerment coaching services and offers visitors a complimentary life coaching session as an incentive. A shopping cart system was employed to register members and track […]

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