Simbiosis Multicultural Marketing

Simbiosis Website Design by Lee Willett / Studio 23

How do you connect with potential clients when your business is all about making connections? You hire Studio 23 to design and build a website that’s simple, clean, and allows you to update it and make changes easily.

The startup company Simbiosis serves as a bridge to foster new business connections between companies and agencies in the Latino and multicultural markets. As such, they needed a site where potential clients could learn more about the company, serving as a lead generator. Tony Dagnery, Simbiosis’s President, knew what he needed but because he was starting up, was afraid his costs would be prohibitive. Fortunately, he is also very hands-on and once the website site was set up, he was able to make changes as necessary, thus saving time and money.

And how is Simbiosis today? It’s making connections.

A Stylish New Look

Styleworks of Union Square Branding and Identity by Lee Willett / Studio 23

StyleWorks1Styleworks of Union Square asked Studio23 to create a new identity, stationery system and website as professional and stylish as themselves. Studio23 rose to the challenge and created a simple and elegant identity that is changeable for various audiences and uses. The business cards, shown below, took the form of an apparel tag—a perfect metaphor for a company that helps clients look their best. The website explains the various services of the company and helps to generate new clients.

And how does the client like the new identity? Let’s just say, it’s a perfect fit.

Signs of the Times

The Morris Group identity

morrislargeNew real estate company The Morris Group needed an identity to differentiate themselves from the crowded Connecticut/New York real estate market. They contacted Studio23 to develop a comprehensive identity including positioning statement, tagline, logo, sell-sheets and signs. The M-house became a cornerstone of the program as was the tagline, “New York Negotiations. Connecticut Charm.”

How was the final identity received? Well, if you’re in the neighborhood, you can see for yourself. The signs are popping up all over.

C-Suite Inc. Fashion Recruiting

C-Suite Inc. Website Design

c-suiteC-Suite Inc.C-Sutie Inc. Promotional Materials

Studio 23 completed a comprehensive branding initiative for C-Suite Inc., an executive recruiting company for the fashion industry. The initiative included logo development, website, print ads and direct mail marketing campaign. We were able to develop a look that was instantly identifiable yet professional in it’s communication. The Web site targets the executive audience with a mix of upscale fashion photography and corporate literature. And the robust content management system allows our client to edit the content as necessary.