A Styleworks Upgrade

After two years of being in service, StyleWorks of Union Square wanted a fresh look to their website design. The old site, while still functioning, used older photos and a richer color scheme than the fresher look the client wanted to portray. That gave Studio 23 the ability to make some upgrades to the back end as well and promote the client’s social media links more prominently. The first thing we did was to install the latest version of Joomla content management system and port much of the content from the existing site.

Next, we designed a lighter and more open look and feel to the website while keeping accents in the client’s signature red. Once the framework was created, the client asked that we add new functions to promote her Skype consultations, her new blog, and new image training products. We also added more robust analytics and are working on an ongoing basis on optimizing page rank and search engine performance. Because we know that no matter how nice the website design is, what’s important is what the design does—builds clients.

So far, our client is thrilled with her stylish new look that just happens to fit perfectly.

A New Site for Aino Education

Aino Education Website Design by Lee Willett / Studio 23

news_ainoStudio 23 is excited to be working with Aino Education on the launch of their company and the development of their identity, website design and collateral materials. Owner Colin Greene knew he wanted an identity that was clean and simple and a website that was flexible enough that it could be changed and updated quarterly has his programs expanded. Studio 23 responded by creating a simple identity and a site that uese bold colors and lots of white space to highlight the client’s text. But creating a great design is only the start.

Once launced, Studio 23 is working to tweak the site’s keywords and meta data to improve search engine optimization. By following the traffic and trends of the site, we’re able to optimize search results and drive visitors. Since the site’s launch, we’ve been tracking the data, changing the website design to improve performance, adding and changing pages as necessary. To that end, we can say that building this site has been an education.

Simbiosis Multicultural Marketing

Simbiosis Website Design by Lee Willett / Studio 23

How do you connect with potential clients when your business is all about making connections? You hire Studio 23 to design and build a website that’s simple, clean, and allows you to update it and make changes easily.

The startup company Simbiosis serves as a bridge to foster new business connections between companies and agencies in the Latino and multicultural markets. As such, they needed a site where potential clients could learn more about the company, serving as a lead generator. Tony Dagnery, Simbiosis’s President, knew what he needed but because he was starting up, was afraid his costs would be prohibitive. Fortunately, he is also very hands-on and once the website site was set up, he was able to make changes as necessary, thus saving time and money.

And how is Simbiosis today? It’s making connections.

Bitforms Gallery

Bitforms Gallery Website Design by Lee Willett / Studio 23

bitforms2_pageBitforms gallery asked Studio23 to update the design of their website by adding a host of new features, including videos and podcasts, without changing the simple, clean look of the site. Furthermore, while the content management system needed some upgrades, they didn’t want to have to learn a new management system.

Our solution? Create a new front-end that better shows the diverse work of their artists while upgrading their back-end system to allow for better management of new media files. The new system allows the administrator to upload and manage not only still graphics but video files that stream quickly—an important addition for a gallery whose artists’ work is often kinetic.

How does the system come together? See for yourself at bitforms.com.

A Stylish New Look

Styleworks of Union Square Branding and Identity by Lee Willett / Studio 23

StyleWorks1Styleworks of Union Square asked Studio23 to create a new identity, stationery system and website as professional and stylish as themselves. Studio23 rose to the challenge and created a simple and elegant identity that is changeable for various audiences and uses. The business cards, shown below, took the form of an apparel tag—a perfect metaphor for a company that helps clients look their best. The website explains the various services of the company and helps to generate new clients.

And how does the client like the new identity? Let’s just say, it’s a perfect fit.

Dinosaurs Alive!

Dinosaurs Alive Website Design by Lee Willett / Studio 23
Dinosalive_homeFor the IMAX film Dinosaurs Alive, the American Museum of Natural History and Giant Screen Films chose Studio 23 to create a site as a gateway to a global adventure of science and discovery. Visitors can learn about he film, view the trailer and even send dinosaur e-cards to friends. The site uses images from the film and computer-generated dinosaurs to give the user an experience that brings dinosaurs back to life.

A Bilingual Gallery Site

Studio 23 develops dual-language site for Bitforms, a gallery that specializes in computer-related art. With the establishment of its second gallery in Seoul, Bitforms needed to be able to showcase its growing stable of artists on its website. They turned to Studio 23 to develop a system that manages digital photography, artwork, and allows for other content changes in both English and Korean.

C-Suite Inc. Fashion Recruiting

C-Suite Inc. Website Design

c-suiteC-Suite Inc.C-Sutie Inc. Promotional Materials

Studio 23 completed a comprehensive branding initiative for C-Suite Inc., an executive recruiting company for the fashion industry. The initiative included logo development, website, print ads and direct mail marketing campaign. We were able to develop a look that was instantly identifiable yet professional in it’s communication. The Web site targets the executive audience with a mix of upscale fashion photography and corporate literature. And the robust content management system allows our client to edit the content as necessary.

Studio 23 Gets Reel Power Online

Studio 23 launches ReelPowerSalons.com, a site offering free film discussion salons for its members. Aside from its free service, the site also serves as a promotional vehicle for its founder’s empowerment coaching services and offers visitors a complimentary life coaching session as an incentive. A shopping cart system was employed to register members and track salons. HTML promotional emails were also deployed to generate a buzz.

Software Art Space Online

Software Art Space contacted Studio 23 to build a site that would showcase its line of computer artwork, take orders, process credit cards, transfer order data to the shipper and then process tracking information for the user, all with a minimum of maintenance. In short—build a store that runs itself. Studio 23 worked closely with all parties involved to make sure that orders from around the world could be placed and tracked securely without daily management by the client. But taking the orders is really the final goal of the site. First, we needed to educate the visitor as to what software art is. For that, we developed interactive modules that help explain the concept and its use.