In the glittering American Museum of Natural History exhibition entitled Gold, ancient coins, sunken treasure, trophies, jewelry, and other cultural artifacts, along with extraordinary natural specimens, tell the story of this enduring symbol of wealth and success. The museum chose Studio 23 to design the promotional website and create interactive content elements to inform and entertain its target audience. Working within the branding guidelines of the museum, we leveraged elements from the exhibition and developed an online widget that invited visitors to find “if they’re worth their weight in gold.”
Ruby Sue Boutique, a small clothier, looked to Studio 23 to develop a sophisticated identity that would differentiate it from other stores and could be used on bags, tags advertising and signs. Studio 23 used a butterfly and frilly forms to create a look that was playful, friendly, open and inviting. Word on the street is — Ruby Sue never looked so good.
In the glittering American Museum of Natural History exhibition entitled Gold, ancient coins, sunken treasure, trophies, jewelry, and other cultural artifacts, along with extraordinary natural specimens, tell the story of this enduring symbol of wealth and success. The museum chose Studio 23 to design the promotional website and create interactive content elements to inform and entertain its target audience. Working within the branding guidelines of the museum, we leveraged elements from the exhibition and developed an online widget that invited visitors to find “if they’re worth their weight in gold.”