Designing for Other People’s Customers

Most companies create their website with user experience in mind—they make it easy for visitors to do what they want—but they miss the opportunity to create a site to guide the visitor into doing [...]

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More Thoughts on Education

How do you promote a school? How do you attract prospects? And how do you turn prospects into applicants? Since many educational institutions are tuition-driven, attracting prospects is typically [...]

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A Lifetime of Education

It’s no surprise that many of our clients are schools, colleges, and educational institutions. As a former director of publications and teacher at two different schools, I’ve seen first-hand the [...]

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