While not a formal proposal for the Westchester Philharmonic, Studio 23 created a proof-of-concept for what a rebranding could do to update their current identity. Orchestra attendance in most cities has been dwindling for years not as a reflection of a lack of talent in the industry but a lack of innovation and connecting with new and younger audiences. Westchester Philharomic’s old logo is a static depiction of a theater or stage (see below) and communicates that listening to music is a static, dull affair. It tells the viewer that attending a concert is about taking a seat and sitting still. It looks like a mark more appropriate for a ticket-finding service than a music-making one. With this kind of message, it's no wonder attendance has faltered.
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