News

Leatherman Harriers Sunday Runs Aims to Attract New Runners. Ten years ago, half a dozen trail runners got together to train for the Leatherman’s Loop, a local 10k trail race and what is arguably [...]

Is that font you’re about to use conservative? Is it liberal? What does it tell others about you, your business, your political affiliation? It’s a lot to consider. True, fonts are [...]

Studio 23 Brands New Delivery Service in New York Peacock Gourmet is a startup gourmet delivery service in New York City. Their subscription-based business model targets high net-worth [...]

Studio 23 Helps Relaunch Ridgefield VNA as RVNA Health Ridgefield VNA has been providing health care services to the community for over 100 years and, as a result, has a large and devoted [...]

While not a formal proposal for the Westchester Philharmonic, Studio 23 created a proof-of-concept for what a rebranding could do to update their current identity. Orchestra attendance in most [...]

Studio 23 has taken a turn inward and created a set of watch faces for ourselves to test our design skills at a minimalist format. We chose the Amazfit Bip as a platform which is an inexpensive [...]

Longtime client Official Sports wanted to update its signature U.S. Soccer referee uniform to a modern, clean look using premiere materials and addressing some of the limitations of their [...]

Visual Identity for a Cultural Institution Connecticuti Eesti Kool, the Connecticut Estonian School, a learning institution primarily devoted to passing on Estonian cultural traditions to [...]

I’ve been reading a lot of articles lately extolling the virtues of storytelling in marketing. Generally, these articles tend to revolve around a brand using stories as a motivational tool [...]

The fiscal year 2019 budget proposal was recently released by the Trump administration and the cover reveals much about the contents and its focus. The overall design of the cover could be [...]

The New York Times, Los Angeles Times, Washington Post, and Chicago Tribune, aside from being trusted news sources, share a common design element—the mastheads use a similar type style. Why? A [...]

This week, the president of the United States invited visitors to his State of the Uniom address. That’s not my typo, that’s his. How can this happen?Carelessness? Laziness? Inexperience? [...]

The Cleveland Indians announced that they were retiring their mascot, Chief Wahoo, after the 2018 season. The mascot had come under increasing criticism for being a racist depiction of native [...]

Most companies create their website with user experience in mind—they make it easy for visitors to do what they want—but they miss the opportunity to create a site to guide the visitor into doing [...]

How do you promote a school? How do you attract prospects? And how do you turn prospects into applicants? Since many educational institutions are tuition-driven, attracting prospects is typically [...]

It’s no surprise that many of our clients are schools, colleges, and educational institutions. As a former director of publications and teacher at two different schools, I’ve seen first-hand the [...]

The Wikipedia entry says it right there: John Jay High School is a public high school located in Cross River, New York. It is the only high school in the Katonah-Lewisboro School District. The [...]

The map–territory relation describes the relationship between an object and a representation of that object, as in the relation between a geographical territory and a map of it. Polish-American [...]

In 2012, the leader of a local fledgling running group, the Leatherman Harriers, would send a weekly email to a group of around 25 runners to coordinate a weekly run, usually on Sundays. When the [...]

When two successful architects merged their practices, it’s like a marriage. They wanted something old, something new, something borrowed, and something blue. We leveraged the identity of [...]

Between 1990 and 1992, a series of posters was created to announce lectures by famous designers and creative thinkers including Dan Friedman, M&Co., Matthew Carter, and Muriel Cooper. These [...]

Monticello Asset Management doesn’t kid around. They knew what they wanted with regard to a website—clean, minimal, easy. They didn’t need a 300-page SEO website to drive customers. [...]

New York-based architect Jean-Luc Briguet needed a new corporate look that transitioned his company from one name to another. Studio 23 leveraged the classic look we had created for him a few [...]

When startup company Beautyterm needed a brand that portrayed their core business—translation services for the beauty industry—they turned to Studio 23. We created an identity for the company [...]