Listening to Your Brand

Branding Concept for the Westchester Philharmonic

While not a formal proposal for the Westchester Philharmonic, Studio 23 created a proof-of-concept for what a rebranding could do to update their current identity. Orchestra attendance in most cities has been dwindling for years not as a reflection of a lack of talent in the industry but a lack of innovation and connecting with new and younger audiences. Westchester Philharomic’s old logo is a static depiction of a theater or stage (see below) and communicates that listening to music is a static, dull affair. It tells the viewer that attending a concert is about taking a seat and sitting still. It looks like a mark more appropriate for a ticket-finding service than a music-making one. With this kind of message, it's no wonder attendance has faltered.

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Watch Out!

Studio 23 has taken a turn inward and created a set of watch faces for ourselves to test our design skills at a minimalist format. We chose the Amazfit Bip as a platform which is an inexpensive [...]

A Lifetime of Education

It’s no surprise that many of our clients are schools, colleges, and educational institutions. As a former director of publications and teacher at two different schools, I’ve seen first-hand the [...]

What’s in a Name?

The Wikipedia entry says it right there: John Jay High School is a public high school located in Cross River, New York. It is the only high school in the Katonah-Lewisboro School District. The [...]

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