While not a formal proposal for the Westchester Philharmonic, Studio 23 created a proof-of-concept for what a rebranding could do to update their current identity. Orchestra attendance in most cities has been dwindling for years not as a reflection of a lack of talent in the industry but a lack of innovation and connecting with new and younger audiences. Westchester Philharomic’s old logo is a static depiction of a theater or stage (see below) and communicates that listening to music is a static, dull affair. It tells the viewer that attending a concert is about taking a seat and sitting still. It looks like a mark more appropriate for a ticket-finding service than a music-making one. With this kind of message, it's no wonder attendance has faltered.
Studio 23 has taken a turn inward and created a set of watch faces for ourselves to test our design skills at a minimalist format. We chose the Amazfit Bip as a platform which is an inexpensive [...]
Longtime client Official Sports wanted to update its signature U.S. Soccer referee uniform to a modern, clean look using premiere materials and addressing some of the limitations of their [...]
I’ve been reading a lot of articles lately extolling the virtues of storytelling in marketing. Generally, these articles tend to revolve around a brand using stories as a motivational tool [...]
The fiscal year 2019 budget proposal was recently released by the Trump administration and the cover reveals much about the contents and its focus. The overall design of the cover could be [...]
The New York Times, Los Angeles Times, Washington Post, and Chicago Tribune, aside from being trusted news sources, share a common design element—the mastheads use a similar type style. Why? A [...]
This week, the president of the United States invited visitors to his State of the Uniom address. That’s not my typo, that’s his. How can this happen?Carelessness? Laziness? Inexperience? [...]
The Cleveland Indians announced that they were retiring their mascot, Chief Wahoo, after the 2018 season. The mascot had come under increasing criticism for being a racist depiction of native [...]
Most companies create their website with user experience in mind—they make it easy for visitors to do what they want—but they miss the opportunity to create a site to guide the visitor into doing [...]
How do you promote a school? How do you attract prospects? And how do you turn prospects into applicants? Since many educational institutions are tuition-driven, attracting prospects is typically [...]
It’s no surprise that many of our clients are schools, colleges, and educational institutions. As a former director of publications and teacher at two different schools, I’ve seen first-hand the [...]
The Wikipedia entry says it right there: John Jay High School is a public high school located in Cross River, New York. It is the only high school in the Katonah-Lewisboro School District. The [...]
