Rebrand the Police

Much of the recent furor to defund the police has come because police departments, in many places, are seen as needlessly militaristic at a time when the society’s problems aren’t [...]

Running, and Growing, a Local Brand

Leatherman Harriers Sunday Runs Aims to Attract New Runners. Ten years ago, half a dozen trail runners got together to train for the Leatherman’s Loop, a local 10k trail race and what is arguably [...]

Is Your Font Conservative or Liberal?

Is that font you’re about to use conservative? Is it liberal? What does it tell others about you, your business, your political affiliation? It’s a lot to consider. True, fonts are [...]

One Delicious Project

Studio 23 Brands New Delivery Service in New York Peacock Gourmet is a startup gourmet delivery service in New York City. Their subscription-based business model targets high net-worth [...]

One Healthy Launch

Studio 23 Helps Relaunch Ridgefield VNA as RVNA Health Ridgefield VNA has been providing health care services to the community for over 100 years and, as a result, has a large and devoted [...]

Listening to Your Brand

While not a formal proposal for the Westchester Philharmonic, Studio 23 created a proof-of-concept for what a rebranding could do to update their current identity. Orchestra attendance in most [...]

Watch Out!

Studio 23 has taken a turn inward and created a set of watch faces for ourselves to test our design skills at a minimalist format. We chose the Amazfit Bip as a platform which is an inexpensive [...]

An Official Update to a Premier Brand

Longtime client Official Sports wanted to update its signature U.S. Soccer referee uniform to a modern, clean look using premiere materials and addressing some of the limitations of their [...]

Linking Cultures Through Visual Iconography

Visual Identity for a Cultural Institution Connecticuti Eesti Kool, the Connecticut Estonian School, a learning institution primarily devoted to passing on Estonian cultural traditions to [...]

The Importance of Visual Storytelling

I’ve been reading a lot of articles lately extolling the virtues of storytelling in marketing. Generally, these articles tend to revolve around a brand using stories as a motivational tool [...]