Running, and Growing, a Local Brand

Leatherman Harriers Sunday Runs Aims to Attract New Runners. Ten years ago, half a dozen trail runners got together to train for the Leatherman’s Loop, a local 10k trail race and what is arguably [...]

Is Your Font Conservative or Liberal?

Is that font you’re about to use conservative? Is it liberal? What does it tell others about you, your business, your political affiliation? It’s a lot to consider. True, fonts are [...]

One Delicious Project

Studio 23 Brands New Delivery Service in New York Peacock Gourmet is a startup gourmet delivery service in New York City. Their subscription-based business model targets high net-worth [...]

One Healthy Launch

Studio 23 Helps Relaunch Ridgefield VNA as RVNA Health Ridgefield VNA has been providing health care services to the community for over 100 years and, as a result, has a large and devoted [...]

Listening to Your Brand

While not a formal proposal for the Westchester Philharmonic, Studio 23 created a proof-of-concept for what a rebranding could do to update their current identity. Orchestra attendance in most [...]

Watch Out!

Studio 23 has taken a turn inward and created a set of watch faces for ourselves to test our design skills at a minimalist format. We chose the Amazfit Bip as a platform which is an inexpensive [...]

An Official Update to a Premier Brand

Longtime client Official Sports wanted to update its signature U.S. Soccer referee uniform to a modern, clean look using premiere materials and addressing some of the limitations of their [...]

Linking Cultures Through Visual Iconography

Visual Identity for a Cultural Institution Connecticuti Eesti Kool, the Connecticut Estonian School, a learning institution primarily devoted to passing on Estonian cultural traditions to [...]

The Importance of Visual Storytelling

I’ve been reading a lot of articles lately extolling the virtues of storytelling in marketing. Generally, these articles tend to revolve around a brand using stories as a motivational tool [...]

Judging a Book by its Cover: The 2019 U.S. Budget

The fiscal year 2019 budget proposal was recently released by the Trump administration and the cover reveals much about the contents and its focus. The overall design of the cover could be [...]