In the glittering American Museum of Natural History exhibition entitled Gold, ancient coins, sunken treasure, trophies, jewelry, and other cultural artifacts, along with extraordinary natural specimens, tell the story of this enduring symbol of wealth and success. The museum chose Studio 23 to design the promotional website and create interactive content elements to inform and entertain its target audience. Working within the branding guidelines of the museum, we leveraged elements from the exhibition and developed an online widget that invited visitors to find “if they’re worth their weight in gold.”
Golden Opportunity for AMNH
In the glittering American Museum of Natural History exhibition entitled Gold, ancient coins, sunken treasure, trophies, jewelry, and other cultural artifacts, along with extraordinary natural specimens, tell the story of this enduring symbol of wealth and success. The museum chose Studio 23 to design the promotional website and create interactive content elements to inform and entertain its target audience. Working within the branding guidelines of the museum, we leveraged elements from the exhibition and developed an online widget that invited visitors to find “if they’re worth their weight in gold.”
