Scope of work: Uniform Design
When Official Sports wanted to update their USSF referee jersey, they approached Studio 23 to develop concepts that would leverage their traditional jersey that had been in production for many years while updating it to a modern, more tailored look. Studio 23 owner Lee Willett is an avid trail runner and brought his experience in performance clothing to the design process. His understanding of brand identity was important in maintaining a visual link to the previous shirt. The final design that was approved closely resembles are initial sketch and was quickly adopted by USSF referees who were eager for a modern-looking jersey.