When the owners of SunDrunk Runs needed to partner with a creative agency to help get them running, they turned to Studio 23 to establish an identity that was simple, flexible, and bold. The owners had specific ideas and requirements for the mark that they wanted to convey a sense of adventure, be professional, but also be fun. We developed the tri-peak mark against a bright orange sun and used that same orange circle as a playful element throughout their brand. We also worked with them on brand photography to help unify the look of their materials.
So far, we’re excited to see them up and, well, running.