Ridgefield Visitng Nurse Service
Scope of work: Email marketing
The Ridgefield Visiting Nurse Service manages their communication outreach through their internal marketing office and approached Studio 23 when they needed help with their email campaign system. A previous developer had created templates using a popular online email system but eschewed the system’s editing tools in favor of coding templates directly. After a quick review, we understood the problem. The templates were not flexible enough for the client’s needs and weren’t able to be modified easily within the content management system. We redesigned a series of email templates for various uses, employing the native editing tools so that the client could easily make updates moving forward. Since completing this project, we haven’t heard much from RVNA but we see their emails regularly.