When the Centers for Neurosurgery, Spine & Orthopedics underwent a rebranding, we at Studio 23 were less than excited by their results. For starters, the name is cumbersome, long, and unfamiliar, plus the final logo, a modification of a previous mark, was difficult to work with in practice. We decided to create a concept that leveraged their previous branding in a new, bold, and more flexible way. We proposed a name change to focus on the user’s goal—wellness—instead of the doctors’ specialities. By focusing on the client, the brand becomes more engaging and attractive to potential clients.
While this is only a concept, it shows a glimpse of how Studio 23 loves working with clients to keep their brands healthy and strong.